Ethos Family Dental
A calm, editorial brand website for a Bay Area family practice.
Project Overview
Ethos Family Dental wanted to feel like the opposite of a high-pressure corporate office, calm, ethical, and modern. We built an editorial, brand-led website around real clinic photography and a warm serif identity, with dual Book Online and Call Now actions so families can choose whichever path feels natural.
What We Built
- A distinctive editorial identity with a warm serif typography system
- A layout designed around the practice's own clinic and team photography
- Dual Book Online / Call Now calls-to-action in the hero and header
- A location-specific Google rating strip for Bay Area trust signals
- A mission-forward narrative that positions the practice against corporate chains
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